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Privacy Policy
We respect your privacy. As the provider of this Site, we collect, store, share and use your personally identifiable information (“Personal Information”) as described in this Privacy Policy. This Privacy Policy outlines the information we may collect when you visit the Site and how we may use that information. By submitting Personal Information to the Site or otherwise using the Site, you are accepting and agreeing to the practices described in this Privacy Policy.
We reserve the right to change any of the terms of the Privacy Policy at any time by posting a change notice or a new agreement on the Site. In the event of substantive changes to the Privacy Policy, you may be notified by email. Your continued use of the Site following posting of a change notice or new terms to the Privacy Policy on the Site will constitute binding acceptance of the changes.
At any time you may contact us at the contact information provided in the “Contact Us” section of the Site with any privacy questions or concerns you may have.
We only ask for specific types of personal information
We collect Personal Information from you at certain places on the Site, such as your name, e-mail address, phone number, or address. For instance, to register as a user on the Site, you must provide your email address and first and last name, and, if you are a tax-exempt entity, your federal tax-ID number. To order products from the Site, you must enter your first and last name, address, and credit card number. While it is completely optional for you to provide Personal Information to us, we may not be able to provide you with certain services or functionality if you choose not to provide us with Personal Information.
Additionally, we may request Personal Information from you at other times on the Site, such as when you:

1. Provide feedback in an online survey
2. Participate in a sweepstakes or other promotional offer
3. Request e-mail notification of your order status
4. Subscribe to a newsletter or a mailing list
5. Fill out a support request

In addition, if you communicate with us, we will collect any information that you provide to us in any such communication.
In some cases, we may collect information about you that is not Personal Information (“Non-Personal Information”). Non-Personal Information includes, by way of example, the type of Internet Browser you are using, the type of computer operating system you are using, your Internet Protocol (“IP”) address and the domain name of the website from which you linked to the Site, and your Internet protocol address. This type of information is collected to make the Site more useful to you. Non-Personal Information cannot be used to identify you without the use of other information.
How do we use your information?
We use your Personal Information primarily for our own internal purposes, such as to respond to your inquiries, process your orders, provide services and support, manage our business and better understand your needs and how we can improve our products and services. For example, if you create an account to purchase products through the Site, we will use the information you provide to communicate with you and process your order. Similarly, if you subscribe to a newsletter or mailing list or participate in a sweepstakes, we may use your Personal Information to follow up with you after your visit to the Site, share product, service and company news and offerings with you, and register you for services and offers.
We use Non-Personal Information to track your use of the Site and for other internal purposes, particularly providing, maintaining, evaluating and improving the Site and our services. We may use your information to provide advertisements on the Site that are intended to be of interest to you.
You can opt-out of receiving marketing communications
Periodically, we may send you information about our various products and services, or other products and services we feel may be of interest to you. If you do not want to receive such mailings you can opt out at any time by accessing the “opt-out” page on the Site. Despite your indicated e-mail preferences, we may still send you administrative e-mails regarding our service, the Site or your orders, or notices of any updates to our Terms of Use or Privacy Policy.
In the case of newsletters or mailing lists, you will be able to "unsubscribe" to these mailings at any time.
Protection of Personal Information
We use industry standard security procedures to protect your Personal Information from unauthorized access or disclosure. However, we make no warranties as to the security of any information that you submit to us and we assume no liability for any disclosure of data due to errors in transmission, unauthorized third party access or other acts of third parties, or acts or omissions beyond our reasonable control.
The content that you store, post or transmit on or through the Site, such as content, designs or images related to your products, may be accessed by other users, including people you do not know. We are not responsible for the actions of others. Therefore, you should use care in communicating with other users and only disclose your Personal Information to other users that you know to be trustworthy. You should not assume that your content will be kept private.
You can review and make changes to your Personal Information
You can update, change and correct errors in your contact information or other Personal Information by logging into your account on the Site.
When will we disclose your information to third parties?
We may disclose your Personal Information as described in this section. However we reserve the right to expand this section if it is necessary to the operation and continued growth of our business or to protect the rights of others.
We may disclose Personal Information to contractors or service providers that help us provide services to you or deliver products to you. For example, we will disclose your billing information to payment processors to process the transaction, we will disclose your shipping address to fulfillment and shipping contractors to deliver a product to you, and we may disclose your email address to email fulfillment contractors to send you emails from us. Additionally, we may contract with various third parties who help us provide and maintain the Site, and your information may be shared with such third parties for these purposes. We cannot guarantee that such third parties will not misuse or disclose your Personal Information.
We may disclose your Personal Information to any successor-in-interest of ours, such as a company that acquires us or our assets. In the event we go through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via email or by a notice on the Site of any such change in ownership or control of your Personal Information.
We may disclose your Personal Information to prevent an emergency, to protect or enforce our rights, to protect or enforce the rights of a third party, or as required or permitted by law (including, without limitation, to comply with a subpoena or court order).
We may disclose Non-Personal Information to strategic partners, advertisers, investors, customers, and others. You may not "opt out" of the sharing of this information.
We make some Personal Information of those who access our Site available to our affiliates and other reputable organizations (including, without limitation, the service provider that operates the Site) which can use the Personal Information for their own business purposes.
If you would like to know (1) the categories of Personal Information that we disclosed in the prior calendar year to third parties about you for the purposes of the third parties’ marketing and/or (2) the names and addresses of such third parties, please contact us via one of the methods listed on the “Contact Us” page on the Site.
From time to time, we may use Personal Information for new, unanticipated uses not previously disclosed in our Privacy Policy. If our information practices change at some time in the future we will post the policy changes to our Site to notify you of these changes and we will use for these new purposes only data collected from the time of the policy change forward. If you are concerned about how your Personal Information (see above) is used, you should check back at the Site periodically.
Security and Internet Commerce
The Site is designed to give you options concerning the privacy of your credit card information, name, address, e-mail and any other information you provide us. We are committed to data security with respect to information collected on our site. We offer the industry standard security measures available through your browser. If at any time you would like to make a purchase, but do not want to provide your credit card information online, you may contact a sales representative over the telephone. Simply contact us via the contact information in the “Contact Us” page.
We follow generally accepted industry standards to protect the Personal Information submitted to us, both during transmission and once we receive it. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
Customized Experience
New technologies exist on the Internet that help us deliver customized visitor experiences. “Cookies” are small files that many web sites place on your hard drive that allow such web sites to identify you. The use of cookies is a standard and common practice of many web sites. We primarily use cookies to help us determine which service and support information is appropriate to your machine and to maintain your shopping experience in our online store. For example, if you allow a site to remember your login name or password, the site places a cookie on your computer. We may place cookies on your computer to allow us to identify you during future visits to our Site. We may use cookies to measure Web traffic, to offer you certain services and to customize your visit. With most internet browsers, you can erase cookies from your computer hard drive, block all Cookies, or receive a warning before a cookie is stored. However, blocking or erasing cookies may adversely affect your on-line experience.
Third Party Sites
The provisions contained in this Privacy Policy only apply to your visits to the Site. You may be able to access third party websites directly from the Site. These third party web sites may have different privacy policies. We are not responsible for the privacy practices of and use of Personal Information by third parties. You should look for specific privacy information on third party websites before providing any personally identifiable information.
Children
Our services are intended for users ages 13 and older. We will not knowingly collect Personal Information from individuals under the age of 13. Should we become aware of this information in our collection, we will use reasonable efforts to delete it. We encourage parents to instruct their children on safe and responsible use of personal information on the internet.
Changes
We reserve the right to change this Privacy Policy at any time. You should review this Privacy Policy from time to time to ensure that you are aware of any changes. Your continued use of the Site following a posting on the Site of any changes to the Privacy Policy will signify your acceptance of, and agreement to be bound by, the terms of the modified Privacy Policy.

Effective Date: January 2008



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